In this day and age, a world without the internet is unimaginable. With over 4.5 billion active users across the globe, the web has become the main hub for sharing and disseminating information – whether it’s updates about family, news in science and politics, or entertainment passed between friends.
This transition to the online world has also changed the way businesses promote their products and services. Like most things, the field of marketing has come to revolve around the web – with website creation, social media and online ads largely taking the place of billboards, cold calls and print ads.
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