Crisis management is a critical organizational function. Failure can result in serious harm to stakeholders, losses for an organization, or end its very existence. Public relations practitioners are an integral part of crisis management teams. So a set of best practices and lessons gleaned from our knowledge of crisis management would be a very good resource for organizations.
Many organizations find it hard to perform optimally because of needless crises. Hence, we have expertise in conflict resolution such that we achieve the most positive outcomes for our clients. This creates happiness in the work space and improves organizational performance.